Thursday, April 06, 2023

New Pass Offers Visitors and Locals Solution for “Vacation Inflation”

 New Play Pass includes free admission, discounts at 30+ venues: attractions, dining, drink and shopping

 As current inflation rates impact every aspect of life – including having fun – and vacation travel costs are up 11 percent over the last year, the 20-acre ICON Park entertainment complex is bucking the trend with the launch of a new pass that includes free admission and unprecedented savings at 30+ different venues (attractions, restaurants, bars and shops). 

"Vacation inflation shouldn’t cause families to skip fun this spring and summer. At a time when others are increasing prices, we’re challenging that concept. We want to ensure our vacation experience remains quality fun at a fair price, and we’ve created a new concept that bundles multiple attractions into one super-ticket, with an unprecedented number of experiences and savings, including free admission to famous attractions, dining deals at restaurants, drink specials and shopping discounts for souvenirs,” said Chris Jaskiewicz, ICON Park president and CEO.
As an added advantage for flexibility – particularly for local residents – the pass is valid for 30 days from date of purchase. This allows guests to come and go, and spread out the enjoyment of all 30+ experiences over multiple visits in a month.

With so many things to do in the open-air entertainment destination, The Play Pass is the best way to take advantage of all that ICON Park has to offer, including free access to 10 world-class attractions and experiences, exclusive dining deals and shopping discounts – totaling more than 50 percent savings. Parking and admission to the complex itself also is free.

The new Play Pass has expanded to include even more attractions, now 10 different experiences, for the ultimate in Orlando fun. Take in the best view of Orlando from 400 feet high. Experience a new reality with Zero Latency VR and fight monsters in 7D. See mind-boggling illusions, snap a selfie with your favorite stars and make new aquatic friends. The pass includes the following attractions and activities:

One ride on The Wheel, plus its new add-on game experience, The Great Florida Road Trip
One entry to Museum of Illusions Orlando
One entry to Madame Tussauds Orlando
One entry to SEA LIFE Orlando Aquarium
One ride on the Carousel on The Promenade
$25 credit from Max Action Arena
$5 game card from In The Game ICON Park
One entry to 7D Motion Theater
One ride on the Pearl Express Train

After working up an appetite from all the fun, explore ICON Park’s restaurants and bars and receive up to a 20 percent discount at 18 venues with the Play Pass. Escape to the Florida Keys at Sloppy Joe’s, try REAL North Carolina-style barbeque at Brother Jimmy’s, enjoy southern comfort food and country tunes at Blake Shelton’s Ole Red or take a trip across the pond at Gordon Ramsay Fish & Chips. There’s something for every member of the family, including:

Sugar Factory
Gordon Ramsay Fish & Chips
Blake Shelton’s Ole Red
Shake Shack
Brother Jimmy’s
Sloppy Joe’s Orlando
Tin Roof: A Live Music Joint
iCafe de Paris
Juan Valdez Coffee Store
Tapa Toro
Uncle Julio’s Orlando
Carrabba’s Italian Grill
Buffalo Wild Wings
The Wheelhouse Market Food Hall
ICON Park’s Sky Bar, Lawn Bar and Wheelhouse Bar

Finally, commemorate your day with souvenirs, also at a savings. At select shops – including Build-A-Bear Workshop, Breathe - A Modern Wellness Bar, Sunglass Boutique and more – Play Passes unlock up to a 25 percent discount.

The Play Pass is $89.99, a more than 50 percent savings. As an added advantage for flexibility, the pass is valid for 30 days from date of purchase, which allows guests to come and go, and enjoy the many attractions and restaurants over multiple days, on a schedule that works best for them.

To learn more or book a Play Pass, click here.