Overall, spirits and hard liquor is up the most with a 33% increase during the first part of the pandemic when compared with 2019 sales, followed by wine at a 12% increase. Surprisingly, beer sales overall are down, with a few exceptions!
Here is what we know about pandemic alcohol sales based on data from Ibotta:
Beer: - Down 2% overall, with the following data for each subcategoryFlavored Malt Beverage: +37.4%
Non-Alcoholic Beer: +15.9%
Spirits and Hard Liquor: Up 33% overall, with the following data for each subcategoryLiqueur: +75%
Wine: Overall a 12% increase for all types combined, with the following subcategoriesFlavored: +73%
Rice Wine: +37%
I encourage you to always drink responsibly. If you like me, enjoy an adult beverage, take a minute to check out Ibotta where you could get cash back on your purchases.
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