According to a recent data analysis by Ibotta, the leading cash-back app helping people save money with their everyday purchases, there seems to be a lot of truth to this!
Overall, spirits and hard liquor is up the most with a 33% increase during the first part of the pandemic when compared with 2019 sales, followed by wine at a 12% increase. Surprisingly, beer sales overall are down, with a few exceptions!
Here is what we know about pandemic alcohol sales based on data from Ibotta:
Beer: - Down 2% overall, with the following data for each subcategory
Flavored Malt Beverage: +37.4%Non-Alcoholic Beer: +15.9%
Craft Import Beer: -17%
Brandy: +43%
Tequila: +40%
Whiskey: +39%
Vodka: +26%
Gin: +14%
Spirits and Hard Liquor: Up 33% overall, with the following data for each subcategory
Liqueur: +75%Brandy: +43%
Tequila: +40%
Whiskey: +39%
Vodka: +26%
Gin: +14%
Rum: +14%
Fortified: +51%
Red: +12%
Rice Wine: +37%
Rose: +24%
Sparkling: +5%
Wine: Overall a 12% increase for all types combined, with the following subcategories
Flavored: +73%Fortified: +51%
Red: +12%
Rice Wine: +37%
Rose: +24%
Sparkling: +5%
White: +9%
I encourage you to always drink responsibly. If you like me, enjoy an adult beverage, take a minute to check out Ibotta where you could get cash back on your purchases.
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